The rise of DOOH
Digital Out Of Home (DOOH) is experiencing exponential growth. Digital screens are progressively replacing static posters in shopping centers, train stations, airports, and shopping streets.
This format offers unique creative possibilities: animations, dynamic content, real-time adaptation. But to sell a DOOH campaign to a client, you need to show the visual as it will appear on the screen, in its real environment.
Digital screen mockup specifics
Unlike printed media, digital screens have their own visual characteristics. Screen brightness, potential reflections, display ratio (often 16:9 or 9:16), and screen resolution influence the final result.
A good digital screen mockup must reproduce these elements to give a faithful representation. Our tool's AI automatically handles these parameters.
Create a digital screen mockup step by step
The process is optimized to be as fast as possible while ensuring a professional result:
- Prepare your visual: export your design in the format suited to the target screen (16:9 horizontal or 9:16 vertical). Consider the high brightness of digital screens.
- Upload and select: choose the "Digital Screen" format in the interface.
- Define the context: shopping center, train station, airport, shopping street, or corporate lobby. Each location has its own lighting characteristics.
- Generate the mockup: the AI integrates your visual onto a realistic screen in the chosen context, with adapted reflections and brightness.
Optimize for digital screens
Digital screens have higher brightness than printed media. Your visual must be adapted accordingly. Saturated colors render well, but avoid pure white backgrounds which can be blinding.
The reading hierarchy must be even clearer than on static media: viewing time in front of a DOOH screen is often only 3 to 5 seconds.
Favor a short message, a strong visual, and a visible call to action. Fine details will be lost at distance.
DOOH and multi-screen campaigns
Many DOOH campaigns are deployed across multiple screen formats simultaneously. Vertical totems, large horizontal screens, and small checkout screens each require visual adaptation.
Our tool allows quickly generating a mockup for each format, facilitating the presentation of a complete multi-screen campaign.
DOOH trends and outlook
The DOOH market continues to grow with the arrival of new locations and technologies like augmented reality and contextual targeting. Mockups are becoming an essential tool for anticipating user experience and convincing advertisers.
